About Us

You Know The One was born from a love of the references that connect us.

The phrases, memories and moments that instantly spark a conversation. The things that make someone stop, smile and say, "I remember that."

Whether it's a nostalgic throwback, a quirky slogan or a slightly out-there message, every design is created to bring people together and encourage connection. The kind of clothing that gets people talking while waiting for a coffee, standing in a queue, or singing along at a festival.

I've always loved a slogan top. Back in the 90s, Wonderbra's famous "Hello Boys" campaign made its way onto t-shirts across the country, and onto me and my friends in Wolverhampton.

We wore them proudly. People laughed, commented, started conversations, and somehow a simple t-shirt made you feel a little more confident.

That's what I want You Know The One to be.

A brand built on style, humour, nostalgia and connection.

I hope you enjoy the designs. If one of them makes you smile, remember a forgotten phrase, or start a conversation with a stranger, then it's done exactly what it was designed to do.

Sarah x